Following the events of June 24th, brands have had to adapt their advertising strategies. Promotional campaigns for fashion and non-essential goods are starting to resurface, just in time for the holiday season and the upcoming return to school.
Faced with a shortage of traditional bank credit, the Venezuelan market is seeking strategic alternatives where "buy now, pay later" (BNPL) methods are gaining increasing ground, driving the emergence of new applications focused on bridging the gap left by formal financing. In this context, retail chains and the retail They are betting heavily on installment payment platforms—like Cashea—combined with partnerships with co-branding Together with manufacturers, a formula that allows for boosting inventory turnover, optimizing costs, and strengthening consumer loyalty in an environment of economic adjustment.
Because the traditional business of lending and charging interest is severely limited in Venezuela, banks have had to reinvent themselves to remain profitable. Their main solution has been to partner with businesses (supermarkets, stores, airlines) to launch co-branded products, allowing them to earn money through commissions on each purchase and offer other financial services to those same customers.
In this strategy, everyone involved benefits: stores bear the cost of offering discounts to attract more shoppers, customers enjoy exclusive promotions that motivate them to stay with the bank, and financial institutions secure a steady source of income without assuming the risks of traditional credit.
Such is the case with the BNC SoyTechno Visa Credit Card, a co-branded product between Banco Nacional de Crédito and the SoyTechno chain. It offers an 8% automatic discount on purchases in their stores or online, up to 6 months of financing, TechnoBits points accumulation, and compatibility with Cashea down payments. Or take the example of the giant Damasco group, which, in partnership with Mercantil and Banco Nacional de Crédito, created its own platform to compete with major players like Cashea and cultivate brand loyalty among its customers.
This time, the launch of a card resulting from the alliance between Banco Mercantil and Farmatodo was unofficially announced. Details are still unknown; it's unclear whether it will be a debit or credit card, or whether it has received approval from Sudeban, as neither company has confirmed the matter.
🫣What no one expected🚕
🚕🛵The giant Uber could park in Venezuela🚗
US giant Uber has agreed to acquire Germany's Delivery Hero, owner of PedidosYa, for $14.800 billion. The deal will cover 50 markets in Asia, the Middle East, and Latin America, creating a platform present in 99 countries with a pro forma gross merchandise value (GMV) of $236.000 billion. With this transaction, expected to close in the second half of next year, Uber aims to compete against rivals such as Just Eat and DoorDash.
The PedidosYa brand will be globally integrated into Uber, opening the door to incorporating transportation services in markets where it does not yet operate directly. In Venezuela, PedidosYa has more than 700.000 active users, 2.500 partner businesses, and a presence in seven cities, boosting the local market and generating greater competition for local platforms such as Yummy in delivery and Ridery, Yummy Rides, and Yango in the mobility segment.
😋Take a break🍨🍦
🍨Marco Polo arrives in Venezuelan retail through Farmatodo🍦
Marco Polo, the iconic ice cream brand belonging to the Arturos chain, has entered the Venezuelan retail market after forging a strategic alliance with the Farmatodo pharmacy chain. Starting this month, the brand is bringing its product to consumers' homes in a new 710ml family-size container, available in its three traditional flavors: chocolate, vanilla, and strawberry.
This leap into the mass market comes after a successful trial phase in 17 Arturos restaurants, where the format registered a remarkable 153% growth in its first three months. Marianina Gutiérrez, Arturos' project manager, noted that this initiative responds to customer demand to enjoy the product at home, choosing Farmatodo for its extensive national coverage and market penetration.
Marco Polo's key differentiator on the shelf is its in-house production model and vertical integration without outsourcing, guaranteeing high standards of quality, freshness, and the use of natural ingredients. The company maintains the iconic formula launched in 2000 in Sabana Grande, ensuring strict control of the cold chain from the plant to the point of sale.
With this expansion, Marco Polo strengthens its commercial presence throughout the country, adding the extensive Farmatodo network to its 81 Arturo restaurants nationwide.
📈They keep growing
🚗Fiat reached its 20th dealership in Aragua🚗
As part of its strategic expansion in the center of the country, Fiat officially opened a new headquarters in Maracay on August 4th. Named Euroautos This opening represents the second service point in the city and the third in the state of Aragua (adding to the existing locations in Maracay and Cagua), thus reaching a total of 20 dealerships nationwide.
The new space features a showroom, a specialized workshop, and a genuine parts sales area. Visitors can explore the brand's complete portfolio, which includes models such as the Mobi Trekking, Argo, Cronos, Pulse, Fastback (including the Abarth version), Fiorino, and Toro Freedom. To facilitate purchases, Fiat offers financing plans with down payments of 30%, 40%, and 50%, and flexible terms of 24 to 36 months, backed by comprehensive after-sales service.
The inauguration was attended by Helder Rivero, General Manager of Fiat, and Mauricio Falsiroli, owner of the dealership. Executives emphasized that this opening reaffirms the brand's commitment to a key region and consolidates the reactivation of the Venezuelan vehicle fleet following the company's formal return in 2024.
🎯Brand in focus
Ridery launches new "All in one" app
Ridery announced the launch of a new version of its app, redesigned from the ground up to offer a faster, more intuitive, and more secure experience. The update consolidates the platform under an "all-in-one" concept, integrating its usual services—Ride-on, Delivery, Shipping, Motorcycle, Scheduled Rides, and Benefits—into a single ecosystem.
Among its main technological innovations are the redesigned home screen and navigation bar, simplified access to the KM wallet, and tools designed to streamline user requests. It's now possible to repeat frequently used routes from the history, directly view recent addresses, and transparently access information about the origin, destination, driver, and vehicle from the moment of pairing.
In terms of security, the app strengthens its protocols with new identity verification steps, easier profile picture updates, and the centralization of personal data, security, and billing in a revamped user profile. A unified notification center for promotions and alerts has also been added.
The platform is also strengthening its Loyalty Program, allowing users to automatically accumulate points and climb through five levels (Spectator, Enthusiast, Explorer, Ambassador, and Legend). Each level unlocks exclusive benefits such as discounts and increasing percentages of cashback special rates, birthday gifts, and a referral system.
With this rollout, immediately available in the iOS and Android stores, Ridery marks an evolution aimed at simplifying the daily lives of its users and optimizing access to its services in Venezuela.
⛓️💥Breaking schemes
🍗🍟And it arrived: "The Fried Food Club"🍗🍟
Arturos presented his new audiovisual podcast “The Fried Food Club” A show designed to connect with its audience in a close and irreverent way through humor, pop culture, and unfiltered stories. Hosted by Lumayris Sarmiento (“La Papa Frita”), the brand's Content Coordinator, the program aims to showcase the more personal side of its guests in a relaxed atmosphere that goes beyond the traditional interview format.
The first season will consist of 10 episodes, broadcast weekly on the official YouTube channel (@ArturosVenezuela). The premiere is set for Saturday, August 15th, featuring content creator Santi Pérez, the brand's new ambassador. Upcoming guests include prominent figures from the digital world such as La Musu and Kelvin Padilla.
According to Marilyn Ascensao, Digital Strategy Manager, this launch reaffirms Arturos' commitment to continuous innovation in its communication channels.
📌Social Responsibility: a dose of hope
💊💉Calox created its "Dose of Hope" to strengthen medical assistance and humanitarian aid to earthquake victims 💊💉
With the aim of coordinating social responsibility initiatives, medical assistance and humanitarian aid, Calox International created the "Dose of Hope" program, a comprehensive strategy designed to guarantee timely access to medicines and the agile reactivation of the health supply chain in the areas and institutions that need it most.
The program based its actions on four strategic pillars: Our people: focused on the evaluation of internal staff; Commercial supply: focused on the economic accessibility of treatments; Institutional support: for the direct supply of health centers; and Support and empathy: focused on direct care to communities.
To facilitate access to medicine, the initiative implemented discounts of up to 50% on treatments and set essential medications at an affordable cost of one dollar. Regarding institutional support and donations, the program has achieved the following progress:
- Supplies and drugs: More than 78.000 units of medicines have been donated, with direct deliveries to hospitals, in addition to the provision of arterial blood gas analysis equipment and glucometers.
- Social alliances: Through the Voluntary Dividends for the Community (DVC) and Caritas, more than 28.000 additional medicines have been channeled.
- On-site support: Through the Calox Foundation and the Calox Center volunteer program, more than 400 patients in the "ground zero" area were treated through comprehensive medical campaigns, and 1.230 medical supplies were delivered.
With this deployment, the program sought to maintain operational capacity through constant censuses of available health personnel and continuous verification of operational capacity at clients of the pharmaceutical network.
(I.e.What's coming
✏️Empaquexpo
Hand in hand AC Promotions the tenth edition of EmpaquexpoThe event that connects the entire production sector of packaging, containers, and processing technologies in the country. The activity will take place on September 2nd and 3rd at the facilities of the Tamanaco Commercial City Center (CCST), during a schedule between 10:00 am and 6:00 pm
Empaquexpo is designed as a comprehensive business platform to connect manufacturers, distributors, importers, exporters, and entrepreneurs in key industries across the country. During the event, attendees will have access to a diverse range of raw materials, industrial machinery, and supplies for plastic, aluminum, cardboard, glass, and paper.
In this new edition, the event aims to solidify its position as the leading business forum for small, medium, and large companies seeking to optimize their packaging and logistics operating costs. Direct access to machinery and raw material suppliers will enable exhibitors and visitors to establish strategic business alliances and boost their brands within the national market.
