The Bolivarian Government, through the Ministry of Popular Power for Health (MPPS), and the Pan American Health Organization (PAHO) launched this Friday a Risk Communication and Community Participation (RCCP) campaign aimed at people and communities affected by the double seismic event recorded in the country.
The initiative represents a strategic action to strengthen the health response to the emergency and contribute to the protection of the population through access to timely, reliable, clear and accessible information, according to a press release.
The campaign will develop 10 priority content areas, aimed at providing practical tools for prevention, health care and recovery.
Among the topics covered are mental health and psychosocial support, environmental health, continuity of health services, food safety, coexistence, epidemiological surveillance, disease prevention and prevention of sexual exploitation and abuse, among other fundamental aspects for the comprehensive protection of affected people.
Information to protect and recover
The campaign, according to the press release, involves disseminating its messages through various communication channels, with the aim of reaching communities from different spaces and facilitating access to content tailored to their needs.
The planned tools include informational posters and flyers, social media from the MPPS and PAHO, community WhatsApp groups, media outlets, and community radio stations.
This communication strategy becomes especially relevant during an emergency, when communities need to know what measures to take to protect their health, where to go, how to identify risk situations, and how to actively participate in response actions.
For this campaign, the community participation component will be fundamental to strengthening the capacity of affected populations to cope with the consequences of an adverse event.
Early risk identification, disease prevention, mental health care, and the protection of vulnerable groups require an informed and active citizenry.
The campaign also seeks to promote a people-centered response, recognizing that recovery after an emergency depends not only on the restoration of services and infrastructure, but also on the physical, mental, and social well-being of communities.
