The electoral campaign has turned the candidate for re-election, Nicolás Maduro, into a phenomenon on social networks, especially on the Tik Tok platform, in which the president receives thousands of connections daily in the appearances he makes through this channel.
The Spanish media outlet El País, which constantly publishes information hostile to Maduro's government, has had no alternative but to recognize the socialist leader as "the new king of Tik Tok," highlighting the president's popularity on the well-known social network.
“Nicolás Maduro is a rocker and also flaunts his taste for salsa, but this week, on stage, he did a pop choreography with a dance troupe that accompanies him to his campaign events. The steps were the repetitive and addictive trends that people repeat and consume endlessly on Tik Tok,” reads part of the text.
He recognizes that Maduro has multiplied his presence on social networks and that he has active interaction on “Spotify, WhatsApp channels, a podcast with his wife Cilia Flores and a television program.”
Although the media has an editorial line adverse to Maduro, and shamelessly promotes the candidacy of the extreme right, it recognizes that the president has a growing popularity among his followers on the networks, a niche that was previously of majority consumption for sectors anti-chavistas.
“On Tik Tok, in recent months, he has managed to put his videos in the most viewed trends in Venezuela at least four times,” acknowledges the El País article.
The medium recognizes that specialists in studies of the management of social networks, “the good performance that Maduro is having on Tik Tok is striking, which has become the second channel, after Instagram, through which “Venezuelans consume political news.”
