HomeTechnologyTranssion Smartphones Soar Sales in Latin America

Transsion Smartphones Soar Sales in Latin America

Transsion is a Chinese conglomerate with brands such as Tecno, iTel and Infinix

Transsion, which is a Chinese conglomerate with brands such as Tecno, iTel and Infinix, has skyrocketed sales in Latin America, whose smartphone market grew by 26% year-on-year in the region during the first quarter of 2024, a very good figure that contrasts with the 9% drop globally according to the consultant, Canalys.

It is the third consecutive quarter of double-digit growth in the region, an inertia led by the lower-middle range on the verge of the market for more expensive mobile phones supported by generative AI functions, Xataka reviews.

Transsion is a technology giant dedicated to the manufacturing of Android smartphones. Founded in 2006, by Zhu Zhaoxiang, it has generally focused on emerging markets, especially Africa, South Asia and Latin America.

It should be noted that its strategy is aimed at affordable devices, without losing sight of local needs. It is currently the fourth largest mobile phone manufacturer by volume of units sold. In 2023, they shipped more than 92 million smartphones, almost nothing, he says.

The manufacturer focuses on innovation with attractive and high-performance mobile phones. In addition, the strong growth in sales in Latin America demonstrates the appetite to renew smartphones, but to make this potential profitable, the developments of generative AI will have to be transferred to input models.

Leave a response

Please enter your comment!
Please enter your name here