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Brazil prohibits Meta from using user data in AI systems

The data regulator also fined the social media company

The National Data Protection Authority (ANPD) of Brazil prohibited the American company Meta from using data from registered users in the Amazon country to train its artificial intelligence (AI) systems.

This is stated in a statement from the ANPD issued this Tuesday, which details that a fine of 50.000 reais per day was established for non-compliance.

The measure refers to the update of the company's privacy policy that came into effect on June 26 in the company's products: Facebook, Messenger and Instagram.

The new policy allows Meta to use publicly available information and content shared by users of its platforms to train and improve generative AI systems.

“This deal may affect a substantial number of people, since, in Brazil alone, Facebook has around 102 million active users,” ANDP warned. 

In this sense, the regulatory agency became aware of the case and initiated an ex officio inspection process due to indications of violations of the Brazilian General Data Protection Law (LGPD).

“After a preliminary analysis, given the risk of serious and difficult-to-repair damage to users, the Authority cautiously determined the suspension of the privacy policy and the processing operation,” the decision reads.

Likewise, the ANPD reported that Meta did not provide the adequate and necessary information so that the interested parties were aware of the possible consequences of the processing of their personal data for the development of generative AI models.

“The Authority also found that, although users could object to the processing of personal data, there were excessive and unjustified obstacles to accessing information and exercising this right,” the statement revealed.

For its part, the social media company clarified in a writing that “AI training is not unique to our services, and we are more transparent than many participants in this industry who have used public content to train their models and product.” quotes Prensa Latina.

They state that their approach complies with privacy laws and regulations in Brazil, and that they will continue to work with the ANPD to address their concerns.

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