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Experts warn: Networks are designed to keep the user “hooked”

The addictive effect of digital platforms can be combated, experts say

Social networks are a product of technological advancement; And although they provide various benefits in terms of information, entertainment, creativity and learning, there are also built-in challenges.

“They are already a fundamental addition to the daily lives of young people. Therefore, the impact of social networks on youth is a topic of great relevance and debate. They offer endless options in an increasingly interconnected world, highlights a note from the Ministry of Science and Technology in a press release.

Likewise, regarding the inclination of adolescents to be constantly connected through digital platforms, Fernando Giuliani, social psychologist, commented that “young people are naturally curious and want to explore new experiences, since social networks give them the opportunity to discover different perspectives, cultures and ways of life. Additionally, online interaction encourages personal growth and the acquisition of social skills.”

Addictions are on the table

Giuliani affirms that addictive habits related to social networks are a reality. Platforms are designed to keep us engaged and hooked.

He adds that constant notification of likes, comments, and messages can generate a response similar to what we experience with other addictions.

“Another element, from an emotional point of view, is that this logic of the networks keeps you in a state of perpetual entertainment, which steals your time first, but then it takes away the habit and the ability to be in a time for tasty contemplation, simply for interacting with others,” he also points out.

There is hope

Although young people can become absorbed in networks for large amounts of time, there are ways to counteract the impact and changes they generate.

In relation to this, Giuliani highlights that education for responsible use of social networks must focus on developing the capacity for analysis and discernment; fostering the ability to question, investigate and evaluate information is essential; Because critical awareness allows them to detect fake news, identify possible risks and make informed decisions.

“We have to generate critical awareness, it is the same as when decades ago, 'what do we do in front of television, in front of the media?', well, we have to educate ourselves, so that they do not dominate us. That's what we have to do. Critical consciousness, but not only that, we must be a robust subject, psychologically, because networks penetrate a society domesticated by consumption; "They penetrate better into a politicized society, they penetrate better into a society conditioned to that culture, not only of products and services, but also that consumption of that trivial culture where anything goes where it is not deepened.", Dijo.

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