HomeChévere"Bad Boys: Ride or Die" gave the industry a whiff...

“Bad Boys: Ride or Die” gave the film industry a whiff

“Bad Boys: Ride or Die,” the fourth installment of the Will Smith-Martin Lawrence action comedy series, opened with an estimated $56 million in U.S. and Canadian theaters over the weekend, giving Hollywood a much-needed summer hit and Smith his biggest hit since he slapped Chris Rock at the Oscars.

According to AP, Sony Pictures' release was very close to, or slightly above, its forecast.

"Ride or Die", produced by Jerry Bruckheimer and directed by Adil El Arbi and Bilall Fallah, is Smith's first theatrical test since his slap at Rock in 2022 earned him a 10-year ban from the Oscars. The “Bad Boys” movie was in development at the time and was temporarily put on hold, but ultimately moved forward with a production budget of approximately $100 million.

in fall

However, movie theaters will need a lot more than “Bad Boys: Ride or Die” to right the ship this summer. Ticket sales are down 26% from last year and more than 40% below pre-pandemic totals, according to Comscore. A big test will come next weekend with the launch of "Inside Out 2" from Pixar. After sending several Pixar releases directly to Disney+, this time the studio has promised a long, traditional theatrical release.

Last weekend's top movie, “The Garfield Movie,” fell to second place. Also from Sony, the animated family comedy grossed $10 million in ticket sales during its third weekend, raising its domestic gross to $68,6 million.

Leave a response

Please enter your comment!
Please enter your name here