Take the test. Look carefully at the impact on a co-worker, friend or loved one saying “you have done a good job”, and compare it with the impact of saying “this job is not bad” on another occasion. In the first case, the face of your interlocutor will surely light up with a smile, while in the second the recipient of your words will probably be disappointed, although the content of his expression has been the same.
"The difference lies in the very different impact that" good "," bad "and" no "have on our mind, on our brain," explains pedagogue and master in Cognitive Neuroscience, Diana Yoldi, who adds that words have great power in our brain and they determine, in addition to the direction of our thinking and attitude towards life, also our health and longevity. “Science tells us that we can train our language and change our mind, a path that begins with becoming aware of the language we use with ourselves and others, and continues with exercises and training to build the habit of using positive language. in our daily lives ”, according to Diana Yoldi.
Cognitive neuroscience proves that words have the power to generate and modify emotional states and today we can observe their impact in our brain through electroencephalograms or EEGs, she explains. "Positive words generate openness, positive and social emotions, facilitate communication and personal relationships, while negative words provoke adverse emotions and provoke rejection," says the teacher and master's degree in neuroscience.
"There are scientific studies that show that whoever hears the word" wonderful "attends better and with more intensity and remembers better the information that follows, so it is advisable to use that word if you want your listeners to remember a content more easily" , they point out. At the extreme of negativity they place the word "no", which produces an alteration of attention and modifies the ability to make decisions. Studies reveal that a "NO" paralyzes us and starts the amygdala in our brain, thus increasing the release of stress hormones.
Avoid saying the very repeated "killer phrases", such as 'I was expecting something else'; 'what really suits you is'; 'you know how things are'; 'You are always with the same thing' or the classic: 'either it is done well or it is not done', whose effect is to close possibilities, discourage us, de-center us and paralyze us. Also, you have to dare to say the word "joy", so we help spread well-being and energy. The 'YES' opens doors with the people with whom we interact and can lead us to new territories and projects.