Through a series of publications, Instagram has decided to explain how its algorithms work to avoid confusion among users.
Some experts point out that no matter how much it has been tried to explain several times, the algorithm is different for each type of content, especially after the operation of the algorithm that orders the Stories changed.
The social network showed the contents chronologically in 2010 when it was launched, and it was doing so for 6 years, but in 2016 it introduced the algorithm for the Feed, which orders the photos and videos that are published to show each user first. place those that may be most relevant to you. In addition, each part of the app - the Explore tab, or the Reels - also have its own algorithm.
How does the feed and Stories algorithm work?
According to Instagram, you have to differentiate between two types of content when explaining the algorithm of the feed and the Stories. On the one hand, the content that the person following the user has recently published and, on the other, the advertising content.
The vast majority of content that is displayed is that published by the contacts, and those are the ones that are affected by the algorithm.
Instagram ensures that it takes into account hundreds of "signals" that make it determine whether a content is more relevant or less than another for each user.
Among the main signs are the following:
-Information about the post. There are signs that indicate how popular this content is - how many people have given a "like" - and others that allow us to know when it was published, its duration, its location, which are also taken into account by the algorithm.
-Information about the person who published it. This helps the social network to consider how important that person can be to the user. For example, the number of times you have interacted with that person in the last few weeks is taken into account.
-Your activity. This allows the company to understand what the user's interests might be, and includes signals such as how many posts they have decided to "like".
-Your interaction history. This allows Instagram to know how long the user can be in seeing posts from a certain person. For example, if you do not comment much to a user, they may be less interested in their content.
From this moment, Instagram makes a series of forecasts. The most common for the feed, is how long it is possible for the user to spend a few seconds on the post, comment on it, give it a "like", save it or click on the profile photo. The more likely they are to perform one of these options, the better positioned they will see that particular content.
Likewise, Instagram makes some caveats, that is, it tries to avoid showing too many posts from the same person at a time. In the case of Stories -whose algorithm also works as explained so far- some changes are introduced.
They show that a few days ago, the same weight was given to the content shared in the Stories on great occasions - as a model, in the Olympic Games - as to the original content. Until now, it did not carry the same weight for the algorithm.
Likewise, the company ensures that it tries to understand how users use the social network to constantly introduce new signals and thus better understand what content they would like to see in top positions.
On the other hand, in terms of misinformation, Instagram ensures that it does not remove any content, but that if any of its external fact checkers determines that a content is not truthful, it shows a label that indicates it and the algorithm gives it less weight. Even if a user shares a lot of content that is considered disinformation, Instagram ensures that it will make their content "harder to find."