Apple on Tuesday introduced four new iPhone models that will be equipped with technology for the new 5G wireless networks.
One of the new models is the iPhone 12, with a 15-centimeter (6,1-inch) screen that is similar to the iPhone 11, only it is lighter and thinner. Its base price is nearly $ 800. Another model is the iPhone 12 Mini, with a 13,7-centimeter (5,4-inch) screen and a base price of almost $ 700. The higher-end iPhone 12 Pro with more powerful cameras will start at $ 1.000, while the iPhone 12 Pro Max, with a 17-inch screen, will start at $ 6,7. . Apple said the phones would be more durable.
Apple will no longer include charging adapters with its new phones, something that could upset consumers. The company noted that that will allow the boxes to be smaller and lighter, which is more environmentally friendly when it comes to shipping. However, the company sells two charger models separately, priced at roughly $ 20 and $ 50.
The company has one of the most loyal and prosperous customer bases in the world, and many analysts are betting that the next wave of phones will sell well. The iPhone remains the core of Apple's business.
The company boasted of the capabilities of 5G networks and invited Verizon CEO Hans Vestberg to promote its cellular network. 5G networks are supposed to mean much faster speeds, making it faster to download movies or games, for example.
But finding those speeds could be a challenge. Although telecom operators have been rolling out 5G networks, significant increases in speed are still rare in much of the world, including the United States. There are no popular new consumer apps that require 5G.
The iPhone models unveiled on Tuesday will be released at different times. The iPhone 12 and 12 Pro will be available from October 23, while the Mini and Pro Max until November 13.
That shortens the time Apple has to generate a furor heading into the holiday season.
The updates to the new iPhone models represent "incremental improvements" over their predecessors, said Patrick Moorhead, a technology analyst, referring to the 5G capabilities and camera improvements on the Pro model. But he noted that if operators build their 5G networks fast enough, they could cause a "super cycle" in which large numbers of people would buy 5G phones.
The economic difficulties caused by the pandemic and the consequent loss of jobs could dampen that purchase impulse, said mobile expert Carolina Milanesi from Creative Strategies.
Although other parts of Apple's business are growing at a faster rate, the iPhone remains the most important part of a tech giant that is currently worth around $ 2 trillion, nearly double the number when stay-at-home orders were imposed in United States in mid-March that plunged the economy into a deep recession.
The pandemic temporarily paralyzed Apple's key factories and suppliers abroad, delaying the launch of its newest models from their usual rollout in late September. The company also closed its stores in the United States for months because of the pandemic, preventing Apple from displaying its products. / AP