UN data: athletics and streaming were Olympic protagonists

The whole of Venezuela vibrated with emotion with the Tokyo 2020 Olympic Games. Our country has had the best participation in its history, achieving a gold medal, three silver and eight Olympic diplomas.

In social networks, a massive audience of the competitions of the Venezuelan delegation was perceived, where many people barred the athletes, commented on the results and, above all, exploded with joy with the triumphs of: Yulimar Rojas, gold medal in Salto triple; Daniel Dhers, silver medal in BMX Free Style Cycling; Julio Mayora and Keydomar Vallenilla, silver medals in Weightlifting; and the creditors of Olympic diplomas: Anriquelis Barrios (Judo), Yusleidy Figueroa and Naryury Pérez (Weightlifting), Robeilys Peinado (Pole Vault), Claudymar Garcés (Karate - Kumite) and Antonio Díaz (Karate - Kata).

To get a little closer to the way Venezuelans enjoy these Olympics, we conducted a digital survey during the last week of competition on the ultimasnoticias.com.ve and leaderportes.com portals, as well as on the respective social networks. The consultation consisted of two questions:

1- Through which platform are you enjoying the Tokyo 2020 Olympic Games? Answer options: - Open signal television - Cable / subscription television (hereinafter simplified as “cable”) - Internet / streaming / YouTube (hereinafter “internet”).

2- Which discipline of the Tokyo 2020 Olympic Games do you follow with the most interest? The options corresponded to the taxonomy used on the official website of the olympics.com contest.

Between Monday 2 and Thursday 5 August, we got 2.600 unique responses and the results are as follows:

The TV Vs the network

There was a more or less even distribution between the different platforms that we use to watch the games. In the first place, with 37,4%, was the television by open signal. Internet followed with 33,5% and in third position was cable with 29,1%. It is not uncommon for the largest group to be that of the open signal, since it is supposed to be the cheapest service. What is striking here is that online audience is above (4,4 points) of subscription TV services. Could we say that people in Venezuela find it easier to access the internet, be it through mobile data or fixed connection, to consume entertainment than the already traditional cable companies? To affirm or deny that, another survey would have to be carried out that delves into the subject, but here we have a signal.

Athletic and flying

As for which discipline captured the attention of the Venezuelan spectators, we can say that the champion, by far, is athletics. More than half (55%) selected this answer and it must be said that we could add the second position, "jumps" (12,04%), because although they were separated in the classification made by the olympics.com website, the truth is is that the four types of sport jump (high, long, pole vault and triple jump) belong to the athletics category. If we do this, we can say that 67,42% of the Venezuelan audience concentrated on the more traditional Olympic disciplines.

Our double Olympic medalist, Yulimar Rojas (Gold - Tokyo 2020 and Silver - Rio 2016), who also holds world and Olympic records in Triple Jump, belongs to this sport category, as does Robeylis Peinado, world youth champion in Pole Vault. (Donetsk 2013). In recent years, Venezuelans have become fans and experts of athletics, and in particular of jumping.

The rest of the disciplines that stood out, although far away, were: Swimming (6,62%), Gymnastics (3,69%), Basketball (3,31%), Soccer (3,15%), Cycling (2,69, 2,38%), Baseball / Softball (1,85%), Weightlifting (1,81%), Boxing (1,58%), Synchronized Swimming (1,35%), Volleyball (1,23%), Karate (2,92 ,1. XNUMX%). We grouped in the category Others (XNUMX%) all the sports that were in the answer options, but did not individually reach even one (XNUMX) percentage point.

Here it should be noted that the case of Weightlifting could be affected by the possibility that some people did not identify this sport, perhaps recognizing it as "weight lifting". Above all, because 1,85% preference is too little, taking into account that Venezuela won two silver medals in this competition and the country went crazy with two wins. It is possible that those who had this discipline as a favorite have chosen to choose “Athletics”. Something similar could have happened in the case of the Jumps.

Differences by platform

When we cross our variables, we can analyze the behavior of those who watched the Olympic Games through each of the platforms.

Among those who saw by open signal, the percentage of preference for athletics rises to 60,2%. On the other hand, the disciplines grouped in the category “others” were more popular among the internet audience (3,9%) and cable (3%) than among the open signal (1,7%).

It also stands out that Gymnastics, while occupying fourth place on the internet (5,2%) and cable (3,3%), in the open signal was displaced by basketball (3,2%), remaining in fifth place (2,7 , XNUMX%).

By doing the opposite analysis, we have the followers of Football (47,6%), Cycling (47,1%), Baseball (43,5%), Basketball (39,5%), Volleyball (42,9%) , and Gymnastics (46,9%) mostly preferred to use the internet to enjoy the Olympics. Meanwhile, Athletics (40,6%), Swimming (36,6%), Boxing (48,9%), Weightlifting (37,5%) and Karate (43,8%) had more audience by open signal. Only Synchronized Swimming had more connections through cable TV (46,3%). In the case of Saltos, there was the same audience by cable and by open signal (36,1%).

As we have seen, it is clear that, regarding the technological medium that we Venezuelans use, and we Venezuelans saw the Tokyo Olympics, things are well distributed and the novelty is that internet consumption has been growing. But athletics, including jumping jacks, was definitely the sport that stole the show. @angelgonzalezvn


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