The owners of large digital corporations are convinced that if you search the web for a dental clinic to eliminate the toothache that keeps you awake, they can frequent the screen of your PC or cell phone with advertisements about painkillers, brushes, rinses, pastes dental so you don't forget them when you go to the market.
Digital companies accumulate our history of encounters with the web not only to facilitate the search and accommodate the portals according to our tastes and needs, but also to identify our behaviors and inclinations and on them design programs that reaffirm and provoke behaviors tailored to any company or body interested in us doing what they want us to do.
Bundle sales of user behaviors have become such a lucrative business for social media, web and digital companies, or vice versa, that now there are companies trading up to the mark. information collected by computers in cars, kitchens, washing machines, so that all the tremendous things that you say and do with your laundry at home and with and in your vehicle are recorded in your digital record and can be used against you.
In this way, the technology giants have managed to give digital support to the phrase "Knowing to know, knowing to predict, predicting to have power", of the so-called father of sociology - or at least one of its parents - Auguste Comte , with highly gratifying results for intelligence agencies, Wall Street investors and network pirates.
The corporations of social networks and search portals, always so charitably determined to find friends for all those in need of giving each other affectionate by mounting personal photos and of their own on the networks, have grown so much that even powers of State are abrogated above the national states and apply censorship to the presidents of the countries that, according to them, violate the small letter of the code of ethics written with algorithms in the style manuals written according to deontological principles drawn up by themselves.
But the positivist and Pavlovian strategy of collecting, manipulating, and selling behavior encounters stumbling blocks in the always stubborn and rich reality. Some obstacles are the progressive critical and ethical reading of the networks by many users who, incidentally, are worthy lovers of their spaces of intimacy and privacy; other obstacles are as inhumane as they are inherent in the political, social, cultural and economic inequality of any capitalist society.
On critical and ethical learning, there are now more users who verify and contrast the information. Knowing the context to interpret the message has become essential. There is a greater notion and respect for the opinion weight of the messages, and with this tolerance grows in the dialogues. Better reading and understanding of when and how much to speak is appreciated. More people invent and use various expressive and multimedia forms. There is more notion that vast and diverse audiences hinder the development of rich and dialectical discussion. Overall, there are fewer and fewer easy prey for behavioral manipulations.
Regarding human intimacy, not all Internet users are seduced by the idea of raising their self-esteem by taking selfies and mounting data and personal stories on social networks, even less with photos and videos that show scenes of their own and exclusive concerns; There are even those who are reluctant to "take a family portrait" by any camera, be it the hallway or parking lot of their residence, the same view on screen "only" by the always neutral and discreet concierge.
Another crude, socioeconomic obstacle is that capitalism has made sure that not everyone on this planet has cell phones equipped with the multitude of digital applications and technological devices that abound on the web; how much the poor of my land barely have useful analogues to make calls and send SMS, if and only if their irregular monetary income allows them to cancel the prepaid rates. Add that there are 2.400 million people who do not have mobile phones of any kind, while the large telephone companies boast that there are more cell phones in the world than inhabitants.
“It is time to know and compare the relevance of the number of mobile users and people connected. There are currently 5.190 billion unique users on mobile devices, this covers 67% of the population, the report says. Global Mobile Outlook 2020.
Not to mention the more than one billion people, 13 percent of the world's population, who lack electricity, according to the study carried out by the International Energy Agency (IEA), the International Renewable Energy Agency (IRENA), the United Nations Statistics Division (UNSD), the World Bank and the World Health Organization (WHO).
This on a global scale. In Latin America, the degree of connectivity shows the stark inequality that prevails in the region. As the last one shows Latin American Economic Outlook, three out of 10 people do not have access to the internet. While 81% of the richest households are connected, only 38% of the poorest have connectivity.
“In urban areas, 67% of households have a connection, but in rural areas this number drops to 23%. One in four schools in the region lacks access to the Internet and those students from poorer households are six times less likely to have internet at home ”.
Another great difficulty for powerful companies is the resistance of humans to be programmed as robots. It hinders them that, although these are designed to display certain behaviors in the face of eventual events, humans do not necessarily act in the same way when faced with preconstructed realities built with algorithms.
A good example of the always rich and unsuspected reality is the unexpected tail that Dr. Zachary Smith threw on the Jupiter 2 spacecraft in Lost in Space, especially when we remember that the B9 robot's "Pile of tinplates" frustrated with its cold logic the stratagems devised by the Doctor to ruin the search for another substitute planet for Earth.
But it is enough to cite the article by Adrián Paenza, written for Página 12, with the title Lecture Notes (by Adam Kucharski), in which he points out: “When one has to make a decision, in a negotiation, in an auction, in discussions that involve choosing what should be offered or what not, all these situations have hidden information. In some sense, if computers try to replicate what happens with a human or with humans, with what we call 'human intelligence', they will have to deal with these types of situations much more frequently ”.
In short, no matter how many algorithms big technology builds to program and sell personal information to corporations and intelligence agencies, there will always be worthy humans who will show resistance to the invasion of their privacy, who will inadvertently act as allies to the electric and digital shirtless in the task of boring them the attempt.