Last week we published a entertainment consumption study, where we discovered that the use of online services already exceeds traditional TV in Venezuela. We saw how Internet consumption is dominated by social networks and, within these, it stood out UAF YouTube as a platform for content consumption. By itself, the most important social video network in the world takes 15% of the attention of Venezuelans.
According to the report "Digital 2021. Global Overview Report”, Available on the datareportal.com portal, currently social networks accumulate 4.200 billion users worldwide. People spend almost 7 hours a day on the internet, twice what they spend on television. 55,7% of the connections are through mobile devices. Of these, 26% correspond to video applications.
According to official YouTube blog, this social network accumulates more than 2 billion active users per month who, together, watch one billion hours of video every day. More than 500 hours of video are uploaded to YouTube every minute.
Without a doubt, we are talking about one of the most important internet services. It is the second most visited web portal in the world, only surpassed by Google, and the second most important social network, only surpassed by Facebook.
So we decided to ask our audience how they use YouTube to learn about digital video consumption habits. We publish a poll with several questions on the web portal latestnews.com.ve and our social networks. Between Monday, August 30 and Thursday, September 2, 2.110 people participated and these were the results:
Glued to the phone
49,1% connect to YouTube several times a day. In other words, we could say that half of the active population on the internet spends their time watching videos on this social network. 17,3% say they get on YouTube 1 time a day. If we add these two data we have that 66,4%, that is, two thirds of the population, uses this digital service daily.
10,9% access the application once or twice a week and 1% do so only once in a while.
We also found that 60,4% of users access YouTube through a cell phone or Smartphone. 34% do so from a computer or laptop, 2,9% from a Smart TV and 2,7% through a Tablet.
Another interesting data is the proportion of people who claim to keep notifications on their favorite channels on, to find out when a new video is published. 47,9% say that they usually activate notifications and 52,1% say that they do not usually do so. We thus have about half of YouTube users are loyal users, who maintain a relationship of habit with the platform.
Disconnect and get informed
Regarding the time we use to watch videos, our survey showed that 50,5% are connected more than everything at night. Those who prefer to do it in the afternoon are 28,2% and in the morning 21,3%. This data coincides with a report posted by YouTube which shows that the majority choose to watch digital video content during their time of rest (from 8 to 11 pm).
It is curious to be able to express it this way: when people "disconnect" from the daily routine and obligations of the world, it is when they most "connect" with this other world, the digital world.
Now, what do we see the most on YouTube? Our audience leans toward entertainment and, second, news information.
It is striking that about half (41,8%) claim to use YouTube to search for tutorials, that is, instructions to make or solve things such as repairs, DIY, crafts, etc. We also have a particular interest in content on Science and Technology (42,5%).
More than a third (37,4%) search for videos with cooking recipes and a similar proportion (37%) use this tool to obtain data on health topics.
google reportstates that XNUMX% of people trust the content they see on digital videos. This gives us an idea of the power that this tool has when it has massive audiences.
We also asked an open question, for people to freely write what kind of content they would like to see the most on a YouTube channel. The proportions are collected in a word cloud, where those that are larger correspond to a greater frequency of appearance in the answers.
We can see that our audience is clearly inclined towards 6 types of content: movies, news, sports, technology, tutorials and, to a lesser extent, but nonetheless present, documentaries. That is why we say that when people search for videos are divided between distraction and the acquisition of knowledge. @angelgonzalezvn