He has directed his own music videos and will now help develop television series, movies and other content for a global market. Residente, the most decorated artist in Latin Grammy history, signed a multi-year agreement with Sony Music Entertainment to launch 1868 Studios.
Under this new venture, which the company announced Thursday as the "first of its kind," the Puerto Rican rapper and Sony Music Latin / Iberia will create, produce and distribute original bilingual content globally in multiple formats. The artist and activist, whose real name is René Pérez Joglar, hopes to help increase Latino representation in Hollywood.
"In these times when minorities are struggling to have a space in the United States, it is also good to have projects like this," Residente told The Associated Press in a telephone interview from Los Angeles on Wednesday. "It is not going to be focused solely on the Latino, but you do have a Latin American who is going to be facing it and who is going to give him much more space than what has been given to Latinos here in Hollywood."
Although he declined to provide details on the deal or the content he is creating, he said that he is currently writing two television series and a movie - a huge departure from the songs for which he has been so recognized and acclaimed, and a new chapter in his career. which you welcome.
“I feel very free because I no longer have to rhyme. I was a prisoner of consonant rhyme for 15 years and you don't know how it feels, after having to sacrifice ideas because they didn't rhyme, now it doesn't matter that it doesn't rhyme ... It makes me really fun ”, he said.
"I don't want to say that it makes it easier for me because you have to write a lot more - I already have, I don't know, 50 written pages of the film, otherwise I have a lot written - but I don't have that limitation that everything rhymes consonantly," he added , noting that although he will not stop making music, for now he will be more focused on this new adventure. "We have a lot of projects," he said.
1868 Studios takes its name from the Grito de Lares, the first great rebellion against the colonial government in Puerto Rico, which occurred on September 23, 1868. "That is the only day that Puerto Rico was independent, for eight hours," said Residente. .
The winner of four Grammy Awards and 25 Latin Grammy Awards altogether - as a soloist and as a member of his former duo Calle 13 - studied arts in Puerto Rico and has directed the videos for many of their songs, the most recent of which are “Before the world se finish ”and“ René ”.
Last month it received four new Latin Grammy nominations, for recording and song of the year for “René”, for best rap / hip hop song for “Before the world is finished”, and for best urban fusion / performance for “Cántalo” , with Ricky Martin and Bad Bunny. The awards ceremony is on November 9.