Generation 17: alliance between Undp and Samsung with projects for the future

Celebrating the 75th anniversary of the United Nations, Samsung Electronics Co., Ltd. announced the Generation17, an initiative in partnership with the United Nations Development Program (UNDP) to inspire action to achieve the Global Goals - a set of 17 interconnected goals that provide a blueprint for a better future for all in 2030.

Generation17 unites the power of Samsung Galaxy smartphone technology with the UNDP platform to empower an entire generation of young people to achieve all 17 Global Goals in less than 10 years. The initiative will leverage stories and share the impactful work of young leaders who are already making significant strides in support of the Global Goals.

“We are excited to better connect these inspiring advocates with their peers, enable their generation to take bold action on the Goals, and make their voices heard loud and clear with the latest Galaxy technology and our shared vision,” said Dr. TM Roh, President and Business Leader of Mobile Communications, Samsung Electronics. "With a purpose as grand as the Global Goals, we strongly believe that a collaborative and mobilizing effort will be imperative to bring about meaningful change."

The 2020 Generation17 cohort is made up of four pioneers who are mobilizing communities from Mali and Argentina, to Bangladesh and Zimbabwe, to tackle some of the most pressing challenges in our lives:

  • Máximo Mazzocco (Argentina): The 30-year-old who founded the Eco House, a non-profit organization that promotes sustainable development through education, volunteering, advocacy and environmental certification.
  • Sadya Touré (Mali): 23-year-old author who founded Mali Musso, an organization that empowers women through education to decrease the stigma of gender-based violence.
  • Shomy Chowdhury (Bangladesh): Activist from the Water, Sanitation and Hygiene area (Water, Sanitation, and Hygiene - WASH), a 26-year-old who seeks to guarantee access to safe water and sanitation for all through its global organization, Awareness 360, which works in 23 countries.
  • Tafara Makaza (Zimbabwe): A 24-year-old student at Williams College, Williamstown, MA, studying astrophysics and having launched various startups to develop transportation, energy, agriculture and education solutions.

The Millennials and Gen Z wield incredible influence to catalyze change as tech-savvy global citizens in a world without unprecedented borders, with their unyielding and relentless optimism, leading the way on climate change and racial justice, influencing the politicians and business leaders to chart a more sustainable journey for our collective future. Generation17 is our answer to your call to action.

“Young people are promoting the Global Goals through their work as innovators, entrepreneurs and advocates, and we must engage them properly today for the success of our global agenda tomorrow,” said UNDP Administrator Achim Steiner. “They harness incredible power in advocating for positive systemic change, and we must support them in their roles as ambassadors for the Global Goals. This initiative complements the others throughout the UN system, strengthening the foundations of a UN that complies with and for young people through its Youth Strategy: Youth2030 ”.

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