The Group Últimas Noticias It has launched a national digital survey on news consumption in Venezuela, which began in November and is scheduled to present its first results in December. It will also offer quarterly updates that will allow for continuous measurement of public behavior in relation to news sources, thus capturing current trends and habits among the Venezuelan audience.
The study seeks to understand in depth how Venezuelans access information, as well as which platforms and formats they prefer. Globally, studies like the Digital News Report, A survey published annually by the Reuters Institute for the Study of Journalism reveals that over 65% of people access news via mobile devices and that social media serves as an essential channel for news distribution, although trust in these platforms tends to be low. Meanwhile, the Pew Research Center (USA) indicates that nearly 50% of adults trust traditional media, highlighting the importance of understanding perceptions and levels of credibility for each type of media.
The Group's national survey Últimas Noticias It covers a wide range of topics to offer a comprehensive view of news consumption. It examines everything from the main sources of information—whether traditional media such as television, radio, and print newspapers, or digital platforms and social networks—to the frequency and methods of consumption, considering how often users access these platforms and content.
Furthermore, the study explores preferences regarding specific formats, such as the preferred length and type of videos on YouTube, and how people prefer to receive audiovisual information on social media. It assesses the level of trust placed in various types of social media accounts, including news outlets, journalists, and influencers. The study also delves into the emerging use of technologies like AI chatbots for information gathering, analyzing frequency of use, types of queries made, and trust in the information provided.
This comprehensive approach allows us to capture not only the most used platforms and formats, but also perceptions of content quality and credibility, and the attitudes that shape the contemporary news experience. Thus, the survey becomes an essential tool for media outlets and content creators to adapt their strategies to the real needs and expectations of the Venezuelan public.
This study, carried out by the polling firm DatosUN of the Group Últimas NoticiasIt will offer accurate, up-to-date, and multi-topic data on news consumption in Venezuela. Its periodic results will provide a detailed overview of the national digital media ecosystem, strengthening news analysis and development based on solid evidence. This will facilitate decision-making in the media and the design of more effective news products that better reflect current audience interests and behaviors. It will also serve as input for new and ongoing communication research and even for the planning and design of communication policies and strategies.
The survey is free to access and can be completed online via the following link: https://bit.ly/DATOSUN-ENCUESTA-SOBRE-CONSUMO-DE-NOTICIAS
